RSS and Your Internet Business Strategy
Really Simple Syndication (RSS) is a dynamic feed commonly used by news sites, blogs and podcasts to publish syndicated content on multiple subscriber websites. RSS feeds usually contain headlines or summaries that can be placed by subscribers on their websites to increase value for their visitors. Some RSS channels include the full article and account for the bulk of subscriber website content. Many websites aggregate several different relevant RSS feeds into their website so visitors can go to one website for all the latest information instead of having to check each website separately.
Consider using RSS in your Internet business strategy. One way to make use of this technology is by publishing RSS feeds from your own website. This allows other website publishers to subscribe to your RSS feed and having your RSS feed syndicated across the Internet can boost traffic to your website. In addition, some of your website’s visitors may prefer reading your RSS feeds rather than visiting your website every time. Giving them an RSS option can increase customer loyalty.
You can also use RSS feeds from other websites to manage your content and keep it fresh. Having constantly updated content can boost your search engine rankings. However, be mindful of how you utilize RSS content feeds so search engine rankings do not lower the relevancy of your site due to too much duplicate content.
Many companies add RSS feeds in their email campaigns. The benefit is the customer will be able to view your most current information when they get around to reading your email.
It shouldn’t cost you any money to get started publishing or subscribing to RSS feeds, so it is well worth your time and effort researching RSS and figuring out how to best fit it into your strategy.
