Internet Business Society

As a speaker, author or consultant, you already know one of the easiest ways to make money is to have multiple products or books to sell to your customers.

But, when you hear the words “series of books” or “series of products,” do you cringe at the thought of months chained to your desk writing? Do you even want wait months before having another product or book to sell?

Well, I’m here to tell you it doesn’t have to be that way.

In fact, it’s possible to create a series of books in less than a month without much writing at all.

How? By repurposing.

Repurposing is a simple and efficient way to make a single idea, product or concept divide and grow exponentially – bringing with it a wider market, larger exposure and more profits.

Taking one great idea and spinning it off into many great ideas is the cornerstone of repurposing. A single information product, a book for instance, can grow into a series of books, lecture tours, Internet articles, training seminars, e-books and much more.

Repurposing existing content can take the grind out of creating new information products. All it takes is a few simple techniques and soon you’ll have an entire catalog of products making money for you – without you killing yourself developing new products from scratch.

Here are 3 ways to get you started:

1. Take a concept and let it flow in different directions.

Say you write a book about sales techniques. Try splitting it off into separate editions.

You can repurpose by creating one geared to professional salespeople, one for managers of those professionals and a third for home-based business owners. You just went from one potential market to three!

Taking a multiple-angle approach is a quick way to jump from having one market-ready product to many.

I don’t look at these “repurposed” products as things separate from each other, but as integral segments to a whole concept. The idea is to get the thing out and selling because it becomes a living thing – just water it and it will grow.

2. Group “like” concepts into a collection and vary the “flavor”

If you have anything that is compilation-based, you can create several collections and tailor them to reach a particular market. (Think Chicken Soup for the Soul books.)

Or if you have content that revolves around a single topic, even a collection of love letters, I invite you to take a look at making a compilation of them. These collections then offer their own regrouping and repackaging opportunities based on the target market.

Keep the ideas subdividing like cells and watch your profits grow like a living organism.

3. Staggered release of material.

Information products can be like a great rock band or a classic movie. Always leave it set up for a repurposed sequel, prequel or “greatest hits” collection.

For instance, if you have an edition of a hardcover book that’s months from release, put out an e-book edition today. Use the available technology to get as much exposure and market share as possible as soon as possible.

Why repurpose? …Profit. Simple as that

The profit motive is the big factor for anyone in business. We all want to help mankind live and work better, right? But, we also have a mortgage to pay and family to support. Repurposing is the answer.

Making your products appeal to new audiences and getting the message to as many people as possible is the goal. If you build the right product and target the right audience, the sales will come of their own volition.

If money really grew on trees, think of repurposing as a way to take the leaves from different branches of that tree and then make it grow new branches. Sounds pretty good doesn’t it? Give repurposing a try and see just how effective and profitable it can be for you.

If you want to boost your book sales, it’s time to embrace the power of Internet marketing to spread the word about your book. You can create an empire starting with just one book. (Yes, just one book!) All you need to do is understand and harness the power of repurposing. Because it is so much easier to find a new market than to write a new book or create a new product, repurposing is the tool I recommend to boost profits.

Here are 4 ways to repurpose content online:

Blog, eZine and website

Creating a blog, eZine or website is an easy way to get your content on the web. Every person should start with a blog or an eZine. I prefer a blog because it’s so simple and easy to put up, especially using a program called WordPress. A blog should be you first website.

Blogs are great because they’re like an informal conversation, and they’re available to everyone. Google and other search engines love blogs. They consume blogs voraciously because of the new content. And readers love new content, too. Give them content, and even if it’s free, it will lead them to your message – and ultimately, to your book. And the name of the game is getting your content and message to as many different markets as possible.

Even if you are technophobe like me, you can put up a blog. A good web host has everything you need to get a site on the web all in one place. You can check domain names and purchase or transfer domain names. A good web host also has information about website building and hosting, along with marketing tools.

Internet Articles

Internet articles are another vehicle to distribute your content to the masses via your own website, eZine or other electronic newsletters and article databases. Always include a short biography of yourself at the end with a link so that readers can find and buy your book.

So how do you come up with ideas for article, blog, eZine and website content? One way is when you are out and about, if people ask you questions, jot them down and keep track of them. Use them as topics for your articles and use them for topics on your blog or eZine. If you’re giving a lecture, record it and transcribe it and boom, you have an article. Boom, you have an eBook. Boom, you have an eZine article. Boom, you have a blog.

Content is king on the Internet, and repurposing is the key. People go online searching for information about what interests them, and these are just some of the ways to get your message on their screens.