Online Video And The Boring Factor
Getting original content for your online videos is not always easy but with a little research and a unique approach you can get great content. The first place to look is to your current viewers. Do you have a subscribers list? If so ask them a few questions or send out a survey. If you don’t have a list, no worries, forums are a resourceful way for finding questions that users are asking. The smartest marketers already know what their viewers are asking and it is the viewers that are providing the material. Listen to your people! Turn their questions into useful content. If your viewer is saying ’so what’ then you have a problem, it must be relevant and useful.
Smart marketers don’t give away the farm but they do give quite a bit so we value their knowledge. Use some testimonials as content, conduct an interview with a respected member in the field. Here’s an idea, write an ebook and create a video on the first 20 pages!
People often are looking for the same things; how to save time, money and effort or a combination of all three. Show your audience how this can be done; use real examples, real people, and real pets! Anything that gets the point across to your viewers without being b-o-r-i-n-g, Dull is the death of an online video.
People buy promises and ideas so it is imperative that you use this as your guide but be real because a fake never achieves any real success online. What is your promise? How will you use online video to deliver this promise? Create a great headline that will be memorable and keep the viewers attention, get your name out there.
Have you ever seen a greatcommercial but could not remember what the product was? In the end, how great was that commercial if the viewer cannot remember The stage has been set with the onset of YouTube so be creative and credible and your online videos with only help to skyrocket your sales, most of all be creative, silly, outrageous and unique in whatever way you can, online video is officially here to stay!
