Search Engine Optimization Tools
Page Rank Analysis
SEO for Firefox: Want to know where Google or Yahoo ranks pages? SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results.
Traffic Analysis
Demographics Prediction: Used to predict a customer’s age, gender, and other demographic information according to his or her online behavior-that is, from search queries and webpage views.
Google Analytics: Powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
Sitemeter: Tool for knowing where visitors are coming from and where they are going in your site.
Statcounter: An invisible web tracker, highly configurable hit counter and real-time detailed web stats.
The Webalizer: Web server log file analysis program. It produces highly detailed, easily configurable usage reports in HTML format, for viewing with a standard web browser.
Analog: Shows usage patterns on web server.
Site Analysis
Online Commercial Intention: Microsoft’s tool for detecting online commercial intention.
Keyword Tools
Keyword Group Detection: helps you find groups of words that are related or similar to your input keywords.
Search Result Clustering: Displays query disambiguation, subtopics, etc.
Search Funnel: Visualize and analyze your customers’ search behaviors.
Keyword Mutation Detection: Displays common misspellings or alternative representations of your input keywords.
Search Volumn Seasonality Forecast: Forecast seasonality patterns of search queries.
Keyword Forecast: Learn about the impression count forecast and demographic predictions of your search terms.
SEOB Keyword Suggestion: Mashes up Overture keyword suggestions with search volumes from the major search engines.
Google Suggest: As you type, Google will offer suggestions.
Google Adwords Keyword: Use the Keyword Tool to get new keyword ideas.
Search Term Suggestion: Data complied and collected from a number of search engines to provide a cross section of searches performed world wide.
Keyword Forecast: Microsoft’s keyword suggestion tool.
Wordtracker Keyword Suggestion Tool: Wordtracker’s keyword suggestion tool.
Overture Keyword Selector Tool: The old Overture keyword suggestion tool.
Content Analysis Tools
Content Classification Engine: Display the categories most related to a webpage, including the degree of confidence that a category relates to the page.
Detecting Sensitive Webpages: Helps you determine whether a webpage contains content that might be considered sensitive by general public.
Pay Per Click Tools
Google Adwords Traffic Estimator: Helps you find groups of words that are related or similar to your input keywords.
Gadgets
Keyword Research & Competitive Analysis Tools Gadget: Allows you to use all the major free keyword research tools from one location.
Link Analysis Google Gadget: Shows you the different ways to search for backlinks from the major search engine.
