Internet Business Society

Is it worth the time and effort to list your site in directories?

The main directories, Yahoo, LookSmart and the Open Directory project are totally different to search engines like Google or AltaVista. Directories do not index or crawl pages, they are an orderly collection of categorized links. Read more »

It’s exciting to think about the potential Marchex has as they take their domaining business to the next level by moving away from just domain parking and actually providing valuable content on their slew of over 150,000 local domains they have amassed. Up until now, they’ve just been sitting on the domains and raking in cash when people click the links. Read more »

Whether you just launched a new website or you are trying to fund a blog through pay-per-click advertising, you need to be actively involved in driving Internet traffic on a daily basis.

9 Ways to Drive Traffic to Your Website: Read more »

It is very important to select from the hundreds of ecommerce methods available today, the right one for creating a website and suitably placing it on the internet. To make the right choice, first of all, you need to plan a structure for your website and visualize the functional areas of your electronic shop. Read more »

Top 3 Ways to Lead the Search Engine Listings:

1. Provide good quality, authoritative content in the form of articles, blogs, etc. The more quality content you have, the better.
2. Get people to link to your site. Search engines will rank your site higher if there are a lot of links to it from other websites. Write articles for other sites and ask them to include keyword links to your site in exchange for your contribution.
3. Use title tags and meta tags. Ensure your pages have title tags and meta tags with keywords relevant to your site’s content.

Here is a great video clip introduction to search engine optimization. Use these top 3 SEO techniques to get higher search engine rankings and drive more targeted traffic to your website. As Stephanie says in the video, SEO can is the difference between success and failure for most entrepreneurs doing business on the Internet:

Domain name sniping involves registering a domain name when its registration expires. Domain registrars usually notify registrants multiple times about their domain’s expiration date. Even so, often registrants lose interest in keeping a domain, forget to renew it or fail to keep their contact information up-to-date at the registrar.

If you can pick up abandoned domain names that still have a reasonable level of traffic potential, you have hit a gold mine of opportunity. Former websites may still have inbound links with visitors being referred from other websites to the abandoned domain. This can be an unexpected extra value derived from your domain purchase. You can monitor domain drop lists to pick up good domain names. Combine domain sniping and domain parking for unbelievably effective income.

Use Meta tags in your search engine optimization strategy to get higher rankings in search results. Meta tags are HTML codes placed at the top of a web page that are a small summary of the content and a list of key words and phrases relevant to the page. Although META tags are important, different search engines use them in different ways. A key point worth remembering is that your Meta tags must match the content of your page or they will bring no benefit. Read more »

Google is certainly is the biggest player as far as search engines go. The results returned by Google are fairly accurate, and while we take them for granted we cannot forget about all the days of work that must have gone into the algorithms that sort the wheat from the chaff. As this must have cost them some serious money, it would have been unfair to expect Google to keep paid advertisers from their site and it was only a matter of time before paid advertising became an option. Read more »

Having good keywords, title and description is not enough to rank highly with search engines, unless your web site relates to something that is very uncommon. Here are some tips to help you optimize your pages and grow your website’s business organically. Read more »

Top 7 Benefits of Pay Per Click Advertising:

1. Pay Per Click campaign performance is completely measurable and accountable.
2. PPC is targeted for fast results.
3. Sophisticated campaigns can be created easily.
4. PPC campaigns can include a broad range of key phrases and keywords.
5. PPC is flexible and can be modified on-the-fly.
6. Low cost per acquisition.
7. High return on investment (ROI).

Here is a short clip on why Pay Per Click advertising is so critical to business: